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Three Levels Of Opt-In In Email Marketing

Anyone who surfs the internet does come across various platforms that offer some tailored content to an individual. Now they are very familiar with the fact that people often use to forget about these platforms in some time, and therefore, they want us to opt-in for email newsletters. Now, email newsletters could sometimes be too spammy, and people end up unsubscribing them, or sometimes they could be informative and helpful.

So, generally, in the digital marketing world, these emails are categorized as three different types of opt-in emails, namely single opt-in, double opt-in, and lastly, soft opt-in.

Single Opt-In – The Straightforward One 

This is the one possible example of spammy emails and is the most often adopted method for email marketing. Whenever you visit any website, subscribe to their newsletter and immediately in some time receive a welcome email, which is followed by regular newsletters either daily or howsoever they process. So, what happens here is, all that users had to do was to once opt-in for the newsletter, and that single confirmation was enough. If you want to get more details about digital marketing solution, you may visit on www.timessquareadcoalition.org.

Double Opt-In – The Formal Practice Of Email Marketing

This is the benchmark of a formal email or how a genuine business email approach should be. This email type is the best fit for both subscribers and the company as well. Let’s see how it works.

  • The subscriber initially opt-in for the newsletter from a website.
  • The website sends a welcome email and further asks for confirmation on services that the user wants to be notified about.
  • And finally, after the subscriber’s reply, marketers only send tailored newsletters and confirm that they are interested in their service.

Soft Opt-In – An Ethical Approach

This email service works just like the double opt-in but with a little change. And the difference is that it offers an unsubscribing option to its clients at multiple events if they wish to confirm that they are not interested anymore.